Monday, July 28, 2008

good, good

A brief note to the creators, whoever you are, of the most annoying currently airing ad: the Wendy's ad for their warm chicken salad. The ad's main copy is as follows:

"If warm chicken tastes good... and cold, crunchy veggies taste good... wouldn't a warm chicken, cold, crunchy salad taste good good?"

The answer, in case anyone is so completely illiterate as to not know, is "Of course not, you blithering idiot." Adjectives in English are not increased in intensity by repetition. In fact, this is exactly the kind of linguistic habit that parents try to break small children of.

Thanks so much for simultaneously striking a blow against good grammar while polluting my favorite television shows with more vapid adverts for empty calories. The fact that you're advertising a salad does not make up for the assault on our language.

I sometimes wish I believed in hell so I could have the satisfaction of wishing it on the sorts of people who create these kinds of things. Alas, alas.

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