Sad article in the Wash. Post today about a new magazine in Japan trying to appeal to the "elder boys" to get them to spend money.
Apparently when your demographics fall off a cliff, so does your consumer spending. Who knew?
In the tradition of Japan being the home of all things weird, the magazine is called "OilyBoy".
The good news, I suppose, is that this shouldn't be a problem for too terribly long. After 100 years or so there simply won't be enough Japanese folk left to market magazines to or worry about what their economy is like.
Note to the rest of the civilized world: you might want to take notes.
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