So this morning I finally got around to watching last week's How I Met Your Mother. So far, it is hysterical. It's a whole episode about the rank prejudice that young New Yorkers have against New Jersey. Many of the jokes I and my friends have in fact made ourselves. Genius.
But here's the odd thing. I'm watching it on CBS's website, since I had a scheduling conflict and couldn't DVR it. On the website you get fewer ads but you can't skip them. So what was the ad? Viagra.
A show about 20-30 somethings that is designed to most appeal to 20-30 somethings serves up an ad for erectile dysfunction.
I remember the first time I saw a beer ad with a song I had actually bought. I realized that I had hit the age (not 21, btw) at which beer companies felt it was worth paying attention to what I like. But am I really at the age when ad companies feel I might be interested in Viagra?
I'd note that the guy in the ad was in his 50's at least. I'd bet good money that the over 50 audience for How I Met Your Mother could fit comfortably in my apartment. And the over 50 web audience could fit comfortably in my refrigerator. Which is not a full-size fridge.
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